After defining your 10-year target, the next critical step in the EOS process is creating a clear and focused Marketing Strategy. Your marketing strategy answers two key questions: Who is your target audience?and What is your unique message to them? These elements ensure that your business reaches the right people with a message that resonates and sets you apart from the competition.
In this post, we’ll break down how EOS helps you create a powerful marketing strategy that drives growth and keeps your business on track.
Identifying Your Target Market
The first part of your marketing strategy is to define your target market—the group of customers who will benefit most from your product or service. EOS encourages you to get specific about this. The more you narrow down your target, the easier it is to tailor your messaging and marketing efforts effectively.
Ask yourself:
By answering these questions, you’ll create a focused target market profile that directs your marketing and sales efforts where they’ll have the greatest impact.
Crafting Your Unique Message
Once you’ve identified your target market, the next step is crafting a unique marketing message. This is your opportunity to communicate why your business is different and how you deliver value to your customers.
Your message should answer these questions:
EOS helps you refine this message by ensuring it aligns with your core values and long-term vision. When your marketing message is clear, consistent, and authentic, it connects with your target audience in a meaningful way.
Determining Your Proven Process and Guarantee
Two additional components of the EOS marketing strategy are defining your Proven Process and your Guarantee. These elements give your target audience confidence in choosing you.
Conclusion
A strong marketing strategy ensures that your business reaches the right customers with a message that speaks to their needs. By defining your target market, crafting your unique message, and establishing your Proven Process and Guarantee, you position your business for growth and long-term success. In our next post, we’ll dive into the 3-year picture, where we’ll turn your long-term vision into a clear and actionable roadmap for the near future.
Whether you have questions about our services, need more information about "The Easy Button," or are ready to start transforming your business, our team is here for you.